Jordan Brand has officially entered its explorer era. For Fall/Winter 2025, the label took its signature street-meets-sport energy global—linking up with French designer and Maison Château Rouge founder Youssouf Fofana for a trip to Kenya that felt more like a cultural odyssey than a brand campaign.
Bolade Banjo
Dubbed “The Scout’s Trip,” the project brought together a lineup of creatives from Kenya, France, Italy, and the U.K.—musicians, stylists, designers, and writers—each embodying the Jordan ethos of expression through motion. The result? A living, breathing showcase of what happens when community, culture, and clothing meet in motion.
Photographed by Bolade Banjo, the visual diary captures the collective styling Jordan’s latest drop in their own distinct way—pairing bold outerwear with personal pieces that speak to heritage and individuality. It’s the anti-editorial editorial: raw, layered, and full of energy.
The “Coldest in the Game” collection itself splits into two themes: Mountainside and Realtree. Mountainside turns winterwear technicolor, splashing vibrant pinks, blues, and oranges across puffers and windbreakers. The print? A reimagined shot of the 1985 NBA Slam Dunk crowd—pixelated into art. Realtree, meanwhile, is Jordan’s answer to camouflage for the modern creative—streetwear that’s more “urban scout” than “forest ranger.”
Bolade Banjo
And then there’s the AJ1 Element Low, a sleek rework of the icon built for both city and nature. Waterproof GORE-TEX tech meets sculpted foam soles—a nod to comfort, durability, and that quiet flex Jordan fans love.
No release date yet, but consider this your advance warning. Because once the temperatures drop, “Coldest in the Game” is about to make the streets feel like a runway in motion.
