Juicy Couture and ROXY are embracing full Y2K nostalgia with a new collaboration designed to bring playful early-2000s energy to summer wardrobes.

The beach-inspired capsule collection combines the signature aesthetics of both brands, blending surf culture with the glamorous casualwear that defined an era of pop culture fashion. Packed with swimwear, cover-ups, and matching velour sets, the collaboration delivers a colorful lineup perfect for vacation season.

At the center of the collection is a range of bikinis and beachwear designed in vibrant shades of pink, green, red, and brown a palette heavily inspired by the bold fashion trends of the early 2000s. The collection also introduces a dual-branded logo that merges the identities of both labels across key pieces.

Swimwear remains the standout category, featuring mix-and-match bikinis, rash guards, and beach shorts decorated with playful prints and sporty detailing. Alongside the swim pieces are terrycloth cover-ups, including strapless mini dresses and striped rompers that lean fully into nostalgic resort dressing.

One of the collection’s most recognizable highlights is the return of Juicy Couture’s iconic velour tracksuit, reimagined with a relaxed coastal twist inspired by ROXY’s laid-back surf aesthetic. Designed for cool evenings by the beach, the updated tracksuits continue the collaboration’s balance of comfort, nostalgia, and statement style.

The partnership taps into the continued resurgence of Y2K fashion, a trend that has remained dominant across both luxury and streetwear spaces over recent seasons. By combining ROXY’s surf heritage with Juicy Couture’s instantly recognizable early-2000s glamour, the collection delivers a playful take on modern vacation dressing.

The Juicy Couture x ROXY collaboration is available now through Juicy Couture and ROXY websites.