Justin Bieber’s new era of fashion has officially begun — and the internet’s already trying to catch up.
After months of teasing and cryptic Instagram drops, SKYLRK — Bieber’s freshly minted fashion label — just landed its debut collection. And in true pop star fashion, it sold out in minutes.
Courtesy of SKYLRK
If Drew House was Bieber’s first swing at streetwear, SKYLRK feels like the riskier, grown-up sibling. Think vibrant colours, sculptural silhouettes, and comfort that doesn’t compromise on edge. The first drop included bubble-shaped sunglasses (appropriately called “Upside Down”), hoodies in candy-coated hues, sleeveless tanks, plushy beanies, and two statement shoes: the Chunky Mule and the Beach Slide.
Courtesy of SKYLRK
And the colour names? Pure Bieber. “Fizz” (a fizzy lemon yellow), “Super Blue” (self-explanatory), “Gum” Pink, “Smudge” (neutrals done right), and “Jelly” Red. Each shade feels lifted from a cartoon world where loungewear meets luxury meets a Justin-directed acid dream.
Courtesy of SKYLRK
Let’s be honest — we’ve seen celebs launch labels before, but this? This feels like more than a merch play. The silhouettes are exaggerated and wearable, the branding is tight, and the aesthetic is unmistakably him.
What’s next? Restocks are promised. A second drop seems inevitable. And if the early hype is anything to go by, Bieber may have just found his second act — and it’s wrapped in “Super Blue.”
Stay glued to the SKYLRK website and socials if you’re trying to get your hands on anything from this first sellout release. Because apparently, Bieber’s not just standing on business… he’s wearing it too.
