“Kaia is a true beauty, a supermodel of today who carries with her the spirit of another era,” says François Nars and with that sentiment, NARS has officially announced Kaia Gerber as its newest global brand ambassador.

The partnership feels less like a casting decision and more like a reunion rooted in shared history and artistic alignment. Gerber and François Nars share a long-standing creative relationship, one that dates back to the very beginning of her career. Now, the duo is stepping into a new chapter together, ushering in what they describe as a renewed era for the brand one grounded in artistry, emotion, and timeless beauty.

“Working with Kaia on this campaign felt like stepping back into the age of the original icons,” François Nars shared in a press release. “Those supermodels were more than faces. What I always loved about them was their joy, their love for the camera, the artistry of makeup and hair and fashion itself. Most importantly, they gave everything in front of the camera, pouring their energy into creating the most beautiful images possible.”

As the new face of NARS, Gerber embodies that same spirit while bringing a distinctly modern edge. With years of experience navigating both high fashion and beauty spaces, she bridges classic supermodel allure with contemporary cool — a balance that aligns seamlessly with NARS’ enduring ethos.

For Gerber, the announcement marks a full-circle moment. François Nars was the first photographer she ever worked with, and NARS products have long been staples in her beauty routine. “Now, becoming the global face of NARS and working with François and this iconic brand feels both surreal and profoundly special,” she said.

With Gerber at the forefront, NARS signals a return to beauty as self-expression — not just perfection — reminding us that the most iconic faces are those that bring joy, energy, and soul in front of the lens.

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