Kylie Cosmetics is growing its complexion lineup with the launch of the Natural Blur Brightening Powder and Supple Glaze Hydrating Primer.

The new releases reflect the beauty industry’s ongoing shift toward hybrid products that combine makeup performance with skincare benefits. While the brightening powder is designed to blur, brighten, and smooth the complexion, the hydrating primer focuses on delivering moisture, glow, and a refined base for makeup application.

To promote the launch, Kylie Jenner starred in a campaign that transformed the powder’s packaging into a fashion-forward mini dress, blending beauty marketing with visual storytelling.

The Natural Blur Brightening Powder retails for $24, while the Supple Glaze Hydrating Primer is priced at $29.