Finally — a skincare brand that gets it. Lazy Skinscience isn’t here to guilt-trip you into a 10-step routine or sell you another serum you’ll forget to use. Instead, this new K-beauty brand is leaning all the way into the art of doing less — and somehow, making it look effortlessly good.

Founded by Mia Park, the co-founder of cult fashion label Sundae School, Lazy Skinscience is rewriting the skincare rulebook with one unapologetic belief: skipping steps isn’t neglect — it’s strategy. The brand’s mission is to simplify skincare without sacrificing results, blending centuries-old Korean beauty wisdom with modern science-backed formulas.

Its debut product, the Double Duty: Serum-Moisturizer Duo, proves that minimal effort doesn’t have to mean minimal payoff. The formula combines two essential steps — hydration and treatment — into one sleek bottle. Packed with red camellia flower extract for texture refinement, squalane for deep moisture, and silver ear mushroom phyto collagen for a plump, dewy finish, it’s the skincare equivalent of showing up late but still looking flawless.

At $48, it’s dermatologist-tested, sensitive-skin friendly, and built for the girlies (and guys) who want results without the ritual. Lazy Skinscience isn’t anti-effort — it’s just anti-exhaustion.