Big stakes. Bigger mindsets.
With the Women’s Euros 2025 heating up, three of England’s fiercest Lionesses are getting in the zone—and taking their hometowns along for the ride.
In a new campaign with Extra, Hannah Hampton, Alessia Russo, and Lucy Parker are spotlighting the personal mantras that help them stay locked in under pressure. And the twist? These affirmations aren’t just for the pitch—they’re now turning up in real-world hometown landmarks, ready to hype up fans in the everyday moments that matter.
Hannah Hampton — the Lionesses’ brick-wall goalkeeper — is repping Studley, Warwick with her high-octane mantra “FULL SEND.” Her motto? Go hard, no hesitation. And now, you can literally wear it on your nails thanks to the Full Send Salon, which is offering free gel manicures in Studley so fans can carry the energy into every nail-biting match moment.
Alessia Russo, the cool-headed forward from Maidstone, Kent, swears by “cool, calm, collected.” It’s not just a vibe — it’s her secret weapon when the pressure’s on. The words now ride around Maidstone on the side of a bus, reminding everyone to breathe, focus, and trust their instinct. Commute therapy, anyone?
Lucy Parker, defender and certified mental fortress, leans into “you’ve got this.” It’s the kind of mantra that hits different mid-match or mid-meltdown. Her phrase now lives on the sidewalks of Cambridge, giving college students that extra push before exams or anyone else who needs to channel Parker’s ironclad resilience.
