MAC Cosmetics is leaning fully into soft-focus glamour. The beauty giant has officially unveiled its new “Powder Kiss Hazy Matte” collection, a range designed to deliver blurred, velvety lips with a modern matte finish without the dryness.
Fronting the campaign are Doja Cat and Ella Gross of K-pop group MEOVV, a pairing that reflects the collection’s global appeal and boundary-pushing creativity. The campaign celebrates individuality, self-expression and the transformative power of lip colour.
According to MAC, the launch is about more than makeup. “The MAC ‘Powder Kiss’ collection is an opportunity to unite the global community through artistry and innovation, while celebrating individualism and the power of wearing a lip colour to makeup your mood,” the brand shared in a press release.
Inspired by the enduring matte makeup trend, the collection focuses on high-impact pigment paired with a soft, hazy blur. The standout Powder Kiss Hazy Matte Lipstick offers all-day wear with a lightweight, hydrating feel that smooths the lips instantly. The Powder Kiss Lip + Cheek Mousse brings versatility to the lineup, delivering a diffused matte finish that works on both lips and cheeks for up to 10 hours. Rounding out the release is the MACximal Silky Matte Lipstick, reimagined in a Powder Kiss formula for up to 12 hours of bold yet softened colour.
Blending comfort with statement-making beauty, the collection is designed for anyone who wants matte lips that feel as good as they look.
The MAC “Powder Kiss” collection, priced between $20 and $27, is now available to shop on the brand’s website.
