When a brand is spotted on royalty and in cabinet meetings, you know it’s doing something right.

ME+EM, the London-based label founded in 2009 by Clare Hornby, has quietly — and now not-so-quietly — become the thinking woman’s style secret. The philosophy? Flattering, functional, forever. And the delivery? Spot on.

Loved by the Princess of Wales, Daisy Edgar-Jones, Phoebe Dynevor, and basically everyone with a well-curated capsule wardrobe, ME+EM’s pieces are the ones you reach for on your most put-together days. Think structured midi-dresses, power tailoring with soft edges, and elevated basics that actually feel good to wear.

But don’t let the soft power vibe fool you — this brand is making big moves.

When Lady Victoria Starmer stepped into Number 10 in that Labour-red crepe dress after the general election, ME+EM saw a 300% spike in traffic. Angela Rayner followed suit — literally — in a green trouser set for her deputy PM debut, and an orange dress that showed up at the first cabinet meeting like it had always belonged.

And it’s not just making waves in Westminster. The brand landed on the Sunday Times 100 list of Britain’s fastest-growing private companies (two years running), and in 2024, it hit £120 million in sales — a 46% jump. Quiet luxury, loud results.

Now for the really good news: ME+EM’s summer sale is officially live, with up to 50% off some of their most-loved pieces. So whether you’re building a forever wardrobe or just want to wear what the royals and reformers are wearing, now’s the time to add to basket.

Your “wear on repeat” future self will thank you.

Summer Dress

Summer Blouse

Wedding Guest Dress