Well, add another name to the ever-growing Creative Director shuffle — and this one’s making waves for all the right reasons. Marni has just announced Meryll Rogge as its brand-new creative director, and if her past work is anything to go by, we’re about to witness a seriously thrilling shift.

Following Francesco Risso’s departure, the Italian house is officially entering its next chapter — and Rogge is leading the charge. If you’re unfamiliar (get familiar), the Belgian designer is best known for her vintage-soul-meets-haute-modernity aesthetic — a design DNA she’s been honing since launching her namesake label in 2020 after stints at Marc Jacobs and Dries Van Noten. Oh, and she just won the 2025 ANDAM Grand Prize. No big deal.

So why does this matter? Because Marni — a brand that’s always flirted with offbeat elegance and intellectual cool — just handed the reins to a creative who’s unafraid to twist silhouettes, mix eras, and color outside the couture lines. Rogge’s appointment isn’t just a refresh. It’s a full-on recalibration of what the label can be in 2025 and beyond.

Renzo Rosso, head of OTB (the fashion group that owns Marni), made it clear: Rogge wowed the team with her ability to reinterpret Marni’s quirky-crafty DNA while offering a vision that extends beyond fashion — think interiors, accessories, communication, special projects. Translation: this isn’t just a new designer. It’s a brand overhaul.

Rogge joins a long list of 2025’s creative musical chairs — with Jonathan Anderson jumping ship to Dior, Demna leaving Balenciaga, and Matthieu Blazy now holding court at Chanel. In the middle of all this high-stakes movement, Marni is betting on bold — not safe.

Fashion insiders are already watching closely. If Rogge’s past collections (read: perfectly chaotic layering, genderless tailoring, and deconstructed glam) are any indicator, we’re in for something radically new.