Miley Cyrus doesn’t just enter a room, she redecorates it. The singer, performer, and serial headline-maker has just been announced as Maybelline’s new global spokesperson, and in true Miley fashion, she hasn’t come quietly. Instead, she’s reimagined the brand’s iconic “Maybe it’s Maybelline” jingle — because of course she has.
This isn’t just another celebrity beauty deal slapped together for a paycheck. For Miley, makeup is practically a backing vocalist in her career. It’s armour, performance, honesty, and rebellion dusted in shimmer. As she put it: “You can’t erase makeup from music. Within music, there’s performance and honesty — makeup enhances both. It’s how I tell my truth without saying a word.”
And if you’re thinking this is just another lipstick ad, Maybelline is insisting otherwise. They’re betting on Miley’s unapologetic energy to drag the brand into a new era — one where self-expression and smudged eyeliner are equally valid forms of poetry.
For Maybelline, this is about more than just slapping her face on a billboard. It’s about bridging Miley’s performance world with their beauty playground, letting her creativity and chaos filter into campaigns that are meant to feel personal, playful, and a little disruptive. The new partnership promises launches, campaigns, and plenty of moments where makeup becomes less about covering and more about revealing.
So yes, the jingle has been flipped. The mascara will keep flying off shelves. And if Maybelline wants to convince us that beauty is about boldness rather than perfection — Miley Cyrus is probably the only person who can scream-sing that message and make us believe it.
Five Miley-Approved Ways to Wear Makeup Like You Mean It
- Smudge It Like You Planned It – Who cares if your eyeliner isn’t symmetrical? Call it “grunge chic” and walk out like you invented it.
- Mascara, Meet Drama – One coat is cute. Three coats say, “I’m headlining Glastonbury at 8 and brunching at 10.”
- Neon Lips for the Grocery Run – Because nothing says rebellion like picking up oat milk in hot pink lipstick.
- Glitter Has No Expiry Date – Sprinkle it on your lids, cheeks, or collarbone. If anyone asks, say it’s performance art.
- Bold Brow Energy – Brows should enter the room two seconds before you do.
