Olivia Jade’s beauty brand didn’t happen overnight. In fact, the influencer says she abandoned an earlier version of the project after spending two years developing a product that failed to meet her standards.

The creator has now officially launched o.piccola, a beauty brand more than five years in the making. Its debut product, the Bronze & Glow Balm, was developed after Olivia Jade switched manufacturing partners and began working with a South Korean lab that allowed her greater control over the formula.

The move ultimately led to a dual-ended bronzer and highlighter stick designed for minimalist beauty routines. For Olivia Jade, the launch represents not just a new product, but the result of starting over when the first version wasn’t good enough.

The Bronze & Glow Balm will be available for $44 on opiccola.com starting May 12.