
Rare Beauty has expanded its bestselling Soft Pinch collection with the new Soft Pinch Lip Oil Stick, a hybrid lip product that combines the comfort of a lip oil, the shine of a gloss and the pigment of a lipstick.
Created by founder Selena Gomez, the lightweight formula delivers buildable colour in a single swipe while keeping lips hydrated and visibly plump. Infused with apple seed oil and a blend of nourishing oils, the Lip Oil Stick glides on smoothly without feeling sticky and features a fresh apple scent.

Available in eight shades, the collection ranges from the bright coral Wish to the deep cool brown Journey, offering options for both everyday wear and bolder looks. Rare Beauty says the formula provides up to eight hours of colour and hydration.
Retailing for $25, the Soft Pinch Lip Oil Stick is available now on Rare Beauty’s website. The launch also includes five new shades of the brand’s Kind Words Matte Lip Liner, making it easier to mix and match for the perfect lip combination.
