Hailey Bieber’s cult-favorite beauty brand Rhode has just expanded its skincare repertoire with two highly anticipated launches: the Caffeine Reset and the Peptide Lip Boost. To mark the debut, Bieber enlisted supermodel Anok Yai to star in a winter-inspired campaign that perfectly captures Rhode’s clean, effortless aesthetic.

The Caffeine Reset is Rhode’s first-ever face mask, formulated with caffeine, peptide, and poppy extract. Designed to target tired, puffy skin, the sculpting cream mask promises to reduce puffiness and contour the face in just minutes. The brand recommends applying it in the morning as a pre-glam ritual, leaving skin hydrated and visibly radiant.
The Peptide Lip Boost complements the face mask as a rich, balmy lip treatment that aims to plump and smooth lips instantly. Its formula features four peptides for volume, a konjac hyaluronic acid complex to boost fullness, and amino acids to moisturize while softening fine lines. Available in both a refreshing “Sugarmint” flavor or an unscented option, the lip mask is designed for daily indulgence and effortless shine.



Priced at $38 USD for the Caffeine Reset and $23 USD for the Peptide Lip Boost, both products will be available exclusively on Rhode’s website starting February 9, 2026.