ROSALÍA Is the Face of Calvin Klein’s New Euphoria Elixir

Calvin Klein is turning up the heat on Euphoria, and ROSALÍA is front and centre.

The GRAMMY-winning artist fronts the campaign for Euphoria Signature Elixir, a richer and more intense take on the iconic fragrance.

Shot by Carlijn Jacobs, the campaign is all about fluid movement, sensuality and quiet confidence, a mood that feels right at home with ROSALÍA.

The fragrance itself goes deeper than the original, combining bright patchouli, seductive orchid and crystallized vanilla for a warmer, more lasting scent.

At a 28% concentration, the Parfum Intense is designed to linger longer while keeping the signature sculptural bottle shape that made Euphoria instantly recognisable.

ROSALÍA brings her own magnetic energy to the campaign, making this less about a traditional fragrance ad and more about mood, movement and seduction.

Euphoria Signature Elixir is priced at $99, giving Calvin Klein’s longtime fragrance story a new, more intense chapter.