Rosé Paints the Town Pink With Her Debut PUMA Collection

Consider your wardrobe officially Rosé-tinted. BLACKPINK’s very own Rosé has dropped her first-ever collection with PUMA, and it’s giving dreamy rebellion meets sporty chic.

After signing on as a global ambassador in 2024 (and cementing herself as the internet’s unofficial girlfriend), Rosé is finally serving us PUMA x ROSÉ — a collection that feels personal, feminine, and just a little bit daring.

Think oversized basics with a tailored twist, sleek monochrome tones, and her signature “Rosie” wordmark stamped across key pieces. The real stars? Two reimagined versions of PUMA’s iconic Speedcat silhouette — one ballet-inspired with pointe-style laces and another, the Speedcat OG Premium, with bold statement lacing. Footwear that’s equal parts streetwear and stage-ready.

The apparel lineup has the best of both worlds: the classic Oversized Track Jacket, Relaxed Track Pants, and Half-Zip Jacket (for your athleisure days) alongside a flirty mini-skirt and edgy mesh tank (for when sporty needs a little spice). Two mini bags round things off, because Rosé knows accessories are never an afterthought.

In her own words: “I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self.”

The collection launches 28 August on the PUMA website. Get in line — because if history’s taught us anything, BLACKPINK stans don’t play when it comes to merch drops.

Daniel Usidamen

Author

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