If you ever wished your sneakers sparkled like your accessories, your time has officially come. PUMA and Swarovski are celebrating 130 years of shine by teaming up for a sneaker that’s part streetwear, part fine jewelry — and yes, it’s covered in over 5,000 crystals.
The PUMA Speedcat, first released in 1999 and originally built for the motorsport world, is back — only this time, it’s trading the racetrack for the runway. The limited-edition design features 5,316 hand-applied black Swarovski crystals, each one meticulously placed to shimmer from every angle. It’s sleek, sculpted, and unapologetically extra — exactly what happens when performance meets precision.
The crystal-coated finish rests on an all-black base with a matching sole, keeping things balanced between subtle and showy. Think of it as quiet luxury, if quiet luxury decided to party a little. Even the box looks couture — minimal, monochrome, and stamped with both brand logos like a co-signed secret between sport and sparkle.
At its core, the Speedcat collaboration reflects both brands’ shared obsessions: craftsmanship, movement, and that little bit of “because we can” energy. It’s the sneaker equivalent of saying, I do cardio… in crystals.
The Swarovski x PUMA Speedcat officially launches October 24 on the Swarovski website and in select stores — and yes, we expect it to sell out faster than your morning alarm.
