Tag: adidas

Pharrell Williams Turns adidas Adistar into an Underwater Fantasy with the VIRGINIA Jellyfish Orange

If you thought sneakers couldn’t double as wearable art, Pharrell Williams just proved otherwise. Enter the VIRGINIA Adistar Jellyfish Orange — a futuristic adidas drop that’s equal parts sea-inspired fantasy, street-ready comfort, and gallery-worthy design. Launching 23 August, this release feels less like footwear and more like a fashion statement that swam straight out of a coral reef. Bold? Absolutely. Collectible? Without a doubt. The silhouette is instantly eye-catching — think sculpted midsoles that echo jellyfish gills, layered mesh that mimics underwater movement, and glow-in-the-dark accents that lean into a nocturnal, aquatic vibe. It’s Pharrell doing what Pharrell does best: taking a sneaker and turning it into a cultural artefact. And then there’s the colour — a vivid, electric orange that screams graphic intensity. Paired with subtle branding nods to “VIRGINIA,” his creative platform, and storytelling pulled from marine life, this sneaker doesn’t just sit pretty. It makes a statement about motion, energy, and even the fragility of ecosystems, with its campaign visuals drawing on vintage underwater photography. But don’t let all that artistry fool you. Beyond the concept and the collectability, these kicks are still built for the streets. The Adistar DNA ensures cushioned comfort and practical wear, making them just as suitable for a night out as they are for a sneaker display case.   Retailing at $300, the VIRGINIA Adistar Jellyfish Orange is dropping in select adidas stores and online. Whether you’re in it for the fashion, the flex, or the future-forward design, one thing’s clear — this is not just another sneaker release. It’s Pharrell’s way of pulling us all into his underwater dreamscape.

adidas Just Dropped the F50 SPARKFUSION Boot—Built for Women, Backed by Data, and Tested by the Best

If you’ve ever heard a pro female footballer say their boots don’t quite fit right… they weren’t being dramatic. They were just being honest. Now, adidas is doing something about it. Introducing the F50 SPARKFUSION, a brand-new football boot built specifically for women’s feet—not just resized from the men’s version. This launch isn’t just a moment. It’s a shift. Backed by over a decade of foot anatomy data, detailed scans, and wear-testing from adidas athletes like Trinity Rodman, Linda Caicedo, Jule Brand, and entire squads like Arsenal Women and Real Madrid Femenino, this is adidas’ most comprehensive women-specific boot yet. Here’s what makes it different: This isn’t just a style tweak. It’s an anatomy-backed, performance-first response to the real needs of the women changing the game. “We left no stone unturned,” said Sam Handy, GM of adidas Football. “We wanted something that truly supports the physiology and performance of female players. And the feedback from our athletes proves that it works.” And it’s not just talk. Jule Brand, who helped test the boot, says she felt the difference right away. “This is a great moment for the women’s game,” she shared. “And the detail that went into these boots? You can tell.” The F50 SPARKFUSION boot comes in mid-cut, low-cut, and laceless versions—and it’s officially available now at adidas. Whether you’re in grassroots or going pro, this one was made for your foot.