6 Playful Designer Bags That Redefine Fashion as Fantasy

Explore 6 playful designer bags from JW Anderson, Loewe, and Simone Rocha proving fashion is at its best when it refuses to be practical.
Aespa’s NINGNING Stars in Gucci’s New “Beauty and the Bag” Campaign

Aespa’s NINGNING fronts Gucci’s Beauty and the Bag campaign, showcasing the Paparazzo bag in a bold new Mert and Marcus-shot visual story.
Rachel Sennott Stars in Marc Jacobs’ New Short Film “The Scene”

Rachel Sennott writes and stars in Marc Jacobs’ new short film The Scene, introducing the Scene Bag in a comedic Manhattan-set campaign.
Ferrari Style Taps Dina Asher-Smith for La Ferrari Dino Bag Campaign

Ferrari Style unveils its latest campaign featuring Dina Asher-Smith and the La Ferrari Dino Bag, blending luxury fashion with performance-inspired design.
Gigi Hadid Stars in Miu Miu Campaign Featuring Arcadie and Wander Bags

Gigi Hadid fronts Miu Miu’s latest campaign, showcasing the Arcadie and Wander bags in a bold, graphic setting with pops of color and modern styling.
Coach Turns the Tabby Into a Mini Library for SS26

Coach’s SS26 “Explore Your Story” campaign introduces readable book charms for the Tabby bag, starring Elle Fanning and Storm Reid.
Jimmy Choo’s Lace Ballerina Sneakers Are Spring 2026’s Must-Have

Jimmy Choo introduces the Sunny sneaker for Spring 2026 — a lace ballerina-style shoe blending elegance, comfort, and everyday wearability.
Marc Jacobs x Mowalola Just Dropped — And the Internet’s Already Losing It

Marc Jacobs and Mowalola Ogunlesi team up for a surprise capsule drop blending luxury streetwear and disruptive cool. Shop the viral Marc by Mowalola collection now.
