Louis Vuitton’s New Campaign Is All About It-Boys, Convertibles, and Dogs

Louis Vuitton’s Spring/Summer 2026 pre-collection stars Callum Turner, Jude Bellingham, and a lineup of charming dogs — a campaign that blends British sophistication with Pharrell Williams’ effortlessly cool street-luxe vision.
Lucy Bronze Is Aligne’s New Creative Partner

England and Chelsea footballer Lucy Bronze is Aligne’s newest creative partner. Discover her FW25 collection of versatile, tailored pieces designed to move with women.
Louis Vuitton Announces Deal With Real Madrid Women’s Team

Louis Vuitton debuts its first-ever formalwear and travelwear collection for the Real Madrid women’s team. Explore how the maison blends luxury, sport, and culture
West Ham United’s New Period-Proof Kit with Modibodi Is Changing the Game

West Ham United Women team up with Modibodi to launch period-proof underwear and become the first football club to feature a period brand on official kit. The game just changed.
Chloe Kelly: The Lioness Who Scored, Swore and Stole Our Hearts

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adidas Just Dropped the F50 SPARKFUSION Boot—Built for Women, Backed by Data, and Tested by the Best

If you’ve ever heard a pro female footballer say their boots don’t quite fit right… they weren’t being dramatic. They were just being honest. Now, adidas is doing something about it. Introducing the F50 SPARKFUSION, a brand-new football boot built specifically for women’s feet—not just resized from the men’s version. This launch isn’t just a moment. It’s a shift. Backed by over a decade of foot anatomy data, detailed scans, and wear-testing from adidas athletes like Trinity Rodman, Linda Caicedo, Jule Brand, and entire squads like Arsenal Women and Real Madrid Femenino, this is adidas’ most comprehensive women-specific boot yet. Here’s what makes it different: This isn’t just a style tweak. It’s an anatomy-backed, performance-first response to the real needs of the women changing the game. “We left no stone unturned,” said Sam Handy, GM of adidas Football. “We wanted something that truly supports the physiology and performance of female players. And the feedback from our athletes proves that it works.” And it’s not just talk. Jule Brand, who helped test the boot, says she felt the difference right away. “This is a great moment for the women’s game,” she shared. “And the detail that went into these boots? You can tell.” The F50 SPARKFUSION boot comes in mid-cut, low-cut, and laceless versions—and it’s officially available now at adidas. Whether you’re in grassroots or going pro, this one was made for your foot.