Jennie x Ray-Ban Is the It-Girl Energy We’re Loving Right Now
And we’re absolutely here for it. Fresh off her buzzworthy collab with Frankies Bikinis, Jennie is stepping into a new lane, this time as the latest global ambassador for Ray-Ban and Ray-Ban Meta. To mark the moment, Ray-Ban unveiled a campaign that taps into Jennie’s multifaceted persona, blending minimalism with bold self-expression. It’s sleek, it’s effortless, and it’s very on-brand for both the star and the label. The announcement also introduces the Ray-Ban Meta Blayzer Optics (Gen 2), a new silhouette designed with everyday wear in mind. Think lighter frames, a more adaptive fit, and a refined aesthetic that leans into modern functionality without sacrificing style. Beyond the debut, the campaign spotlights Jennie’s personal edit of must-have frames serving a mix of ’90s nostalgia, Y2K shield energy, and retro cat-eye silhouettes. It’s a curated lineup that feels both trend-forward and timeless, much like Jennie herself.
A$AP Rocky Celebrates One Year at Ray-Ban With New Drop
A$AP Rocky marks his first anniversary as Ray-Ban’s Creative Director with the “New Metal” collection, introducing sleek optical designs and futuristic wraparound frames.
Hunter Schafer Fronts Gentle Monster’s Fall 2025 Collection
Hunter Schafer fronts Gentle Monster’s Fall 2025 eyewear collection in THE HUNT, a cinematic short by Nadia Lee Cohen blending surreal suburbia, minimalist design, and refined sophistication.