Tag: Hailey Bieber

Hailey Bieber’s Lemontini Summer Is Bright, Glossy, and Just a Little Bit Petty (In the Best Way)

If you didn’t know yellow was back, Hailey Bieber just wrapped herself in it and made sure you never forget. The Rhode founder and certified aesthetic architect has officially declared this the summer of the lemontini — not butter yellow (that’s so 2023), but a zesty, citrus-slick rebrand that just so happens to align with the launch of her new lemon-scented Peptide Lip Tint. Because no one does marketing like a glazed donut girl with a billion-dollar skincare empire and a yacht. Hailey dropped the visual memo via Instagram on July 9, serving a Mallorca moment that felt like a sun-drenched editorial shoot — minus the photographer, plus a billionaire husband and designer robe. The first look? A Pucci bikini-cardigan-capri set that screamed resort-core, styled by Dani Michelle and accessorized with gold, polka dots, and a very “yes, I’m effortlessly fabulous” headband. Basically, it’s the kind of outfit you pack only if your vacation plans include paparazzi and passive brand placement. But the real soft launch? That fluffy yellow SKYLRK bathrobe she slipped into post-yacht, casually revealing that Justin Bieber’s mystery label is quietly brewing behind the scenes. (Soft robe, hard launch, very Hailey.) Captioned “summer club lemontini girli,” the post did double duty: skincare plug and a very strategic nod to her husband’s newest business baby — all while letting the robe do the talking. Because Hailey doesn’t just sell products. She sells peace, post-marital PDA, and a high-gloss version of soft luxury that somehow includes a full-body tan, a lemon lip balm, and a spiritual rebirth via citrus tones. The Bieber Brand Machine is very much a family affair. Justin — who famously ditched Drew House in April like a toxic situationship — seems to be taking inspiration from Rhode’s visual identity, down to the joint-holding phone case he begged Hailey to “approve.” Iconic. Co-dependent. Possibly genius. And while Hailey’s playing it cool (and lemon-coded), let’s not pretend this isn’t a power couple image rehab moment, either. After some online whisperings about a rocky patch in the Bieber household, this lemon-lit photo dump is giving: we’re fine, the gloss is fresh, and we’re lounging in coordinated neutrals to prove it. One bikini, one robe, and one well-timed lip tint later — Hailey’s lemontini summer is not just a vibe. It’s a mood board. A soft flex. A lifestyle template wrapped in citrusy PR gold. And you will want to copy it.

Rhode’s New Glazing Mist Has Arrived—And It’s Giving Dewy Drama With a Side of Harris Dickinson

Got mist? Because Rhode is here to drench your skincare routine in its dewiest drop yet—and they’ve brought in a new face (and cheekbones) to sell it. In a move that’s equal parts genius and gorge, Hailey Bieber’s cult skincare label just dropped the Glazing Mist—a superfine hydrating face spray promising the kind of glow that could rival a sunrise—and tapped Babygirl star Harris Dickinson as the campaign’s lead. Yes, Harris. Yes, face. Yes, cheekbone architecture. The campaign marks a first for Rhode: Dickinson is the brand’s inaugural male model, and frankly, it’s about time. The moody, misty visuals are serving quiet luxury meets bathroom shelf goals. As for the mist itself? Think of it as your Glazing Milk’s cooler, foggier cousin. Made with magnolia extract, beta-glucan, ceramides, ectoin and panthenol, the Glazing Mist promises hydration, skin-barrier support, and a sense of calm that probably costs more in therapy. Like the rest of the Rhode lineup, it’s cruelty-free, vegan, dermatologist-tested and—bonus—approved by the National Eczema Association. Consider it your passport to Hailey-core glow without a 10-step routine. Retailing at $30 USD, the Glazing Mist is now available exclusively on Rhode’s website. Whether you’re mid-commute, post-Pilates or in desperate need of a midday skin revival, this might just become your new go-to spritz. And if you needed a reason beyond function, well—Harris Dickinson’s doing face for it. You’re welcome.

Hailey Bieber Sells Rhode Beauty for a Billion (Yes, Billion!)

Hailey Bieber

I know the internet’s got a love-hate situationship with Hailey Bieber—especially if you live on SelenaTok—but you might wanna unclench for this one, because Mrs. Rhode Bieber just pulled the kind of move that has venture capitalists and beauty influencers alike foaming at the mouth. Hailey Bieber, Chief Aesthetic Officer of the clean girl era and full-time possessor of glass skin, just sold her skincare brand, Rhode, for a cool $1 billion. Yes. With a B. One billion. The company sliding that check across the table? None other than E.l.f. Beauty, the drugstore darling with a chokehold on Gen Z’s makeup drawers. This isn’t just a big day for Hailey. It’s a defining moment for the celeb-beauty industrial complex. Let’s unpack it—because this wasn’t just about lip balm. Wait, When Did This Go Down? The deal officially dropped May 28, 2025, but insiders say it’s been in the works since late 2024. Apparently, Rhode and E.l.f. approached each other like two skincare girlies bonding over moisturizer samples at a facial bar. Love that for them. So… How Much Is Lip Gloss Worth Now? Apparently? A lot. The deal breaks down into $800 million up front (in cash and E.l.f. stock), with a performance-based bonus of $200 million over the next three years. That’s not just money—it’s billionaire badge energy for Hailey, whose brand only launched in 2022. And if you’re still wondering if Hailey’s lip tint is worth the hype—well, it just got a billion-dollar stamp of approval. Why Did Hailey Sell Rhode Now? Two words: strategic partnership. According to E.l.f. CEO Tarang Amin, Hailey isn’t just a pretty face. He described her as a “thoughtful founder” with “incredible instinct and a beautiful aesthetic”—which is corporate speak for she gets the girls and the algorithms. Plus, Rhode made $200 million in the first quarter of 2025. Translation: Hailey launched a brand that prints money and looks cute on a vanity. Every founder’s dream. Is Hailey Bieber Still Involved? Or Did She Just Cash Out? She’s not going full ghost. Hailey will transition into a “strategic advisor” role—aka she’ll still have her hand in the glossy aesthetic and viral product pipeline. Before the sale, she served as Chief Creative Officer and Head of Innovation, which sounds fake but actually means she helped dream up products, campaigns, and maybe the perfect selfie lighting. Important work. What’s Next for Rhode? Oh, just a Sephora rollout this fall, NBD. This was already a long-awaited launch (some fans have been begging), and the E.l.f. deal just turbocharged it. Expect to see Rhode’s peptide-packed products lining shelves, probably right next to the TikTok-viral E.l.f. Halo Glow filter. In other words, your wallet isn’t safe. Hailey Bieber did what every influencer-founder dreams of: she built a sleek, minimalist brand in three years and flipped it for a billion dollars—while being hate-watched by half the internet. Love her or loathe her, Hailey just made beauty business history. And she did it while applying lip treatment with a glazed donut finish.