Jennie x Ray-Ban Is the It-Girl Energy We’re Loving Right Now

And we’re absolutely here for it. Fresh off her buzzworthy collab with Frankies Bikinis, Jennie is stepping into a new lane, this time as the latest global ambassador for Ray-Ban and Ray-Ban Meta. To mark the moment, Ray-Ban unveiled a campaign that taps into Jennie’s multifaceted persona, blending minimalism with bold self-expression. It’s sleek, it’s effortless, and it’s very on-brand for both the star and the label. The announcement also introduces the Ray-Ban Meta Blayzer Optics (Gen 2), a new silhouette designed with everyday wear in mind. Think lighter frames, a more adaptive fit, and a refined aesthetic that leans into modern functionality without sacrificing style. Beyond the debut, the campaign spotlights Jennie’s personal edit of must-have frames serving a mix of ’90s nostalgia, Y2K shield energy, and retro cat-eye silhouettes. It’s a curated lineup that feels both trend-forward and timeless, much like Jennie herself.
Jennie Reinvents “Human Chanel” With an Edgier Stage Wardrobe in Singapore

Jennie redefines her “Human Chanel” title with edgy, high-fashion stage looks during BLACKPINK’s Singapore performance.
Jennie Paints Beats Solo 4 Ruby Red in Her Latest Collab

BLACKPINK’s Jennie teams up with Beats for a special edition Solo 4 Headphones inspired by her debut album Ruby. Launches September 5 via Apple.
