Bella Hadid Named Prada Beauty’s First Global Ambassador
Bella Hadid becomes Prada Beauty’s first global ambassador as the brand launches Prada Touch, its first blush product available at Sephora March 22.
Hourglass Names Olivia Dean Global Brand Partner & Launches The Olivia Dean Edit
Hourglass partners with Olivia Dean as its new Global Brand Partner and launches The Olivia Dean Edit, a three-piece bundle for a natural, glowy finish. Available now.
Kylie Cosmetics Launches Butter Cake Lip Butter and Cool-Tone Lip Liners
Kylie Cosmetics unveils Butter Cake Lip Butter and new cool-tone Precision Pout Lip Liners, expanding its cult-favorite lip lineup.
MAC Cosmetics Celebrates Sephora Launch With Rob Rausch Billboard
MAC Cosmetics marks its Sephora debut with a Times Square billboard starring The Traitors winner Rob Rausch.
Rhode Launches Sparkly Peptide Lip Tints and First Red Blush
Rhode unveils limited-edition sparkly Peptide Lip Tints, matching Lip Cases and new Pocket Blush shades, including its first red blush.
Rationale Launches SPF-First Makeup Collection
Rationale debuts its SPF Makeup Collection featuring skincare-powered complexion products with built-in SPF30 protection.
SACHEU Beauty Launches Three New Cool-Toned Lip Liner STAY-N Shades
SACHEU Beauty introduces three new cool-toned shades of its viral Lip Liner STAY-N, delivering long-lasting pigment, nourishing ingredients and all-day wear.
MAC Unveils Its “Powder Kiss” Collection With Doja Cat and Ella Gross
MAC Cosmetics launches its Powder Kiss Hazy Matte collection with Doja Cat and Ella Gross, delivering soft-focus matte lips with comfort and pigment.
Kaia Gerber Is the Newest Face of NARS
NARS appoints Kaia Gerber as its new global brand ambassador, marking a full-circle moment rooted in artistry and timeless beauty.
The Real Reason Red Lipstick Doesn’t Work for You, According to Makeup Artists
TikTok says red lipstick is out, but makeup artists disagree. Here’s why red lips often fail and how to find the right shade for your skin tone.