Meghan Markle Wants Her Paris Hilton Era—But Make It Hospitality Chic

If you thought Meghan Markle was done trying on industries like designer dresses, think again. The Duchess of Sussex, 43, is reportedly stepping into her latest rebrand—luxury hotelier. Yes, really. According to RadarOnline, Meghan is trademarking her lifestyle biz As Ever to cover “hospitality services,” which could include everything from dreamy hotels to candle-lit restaurants. (So basically, her own Gwyneth Paltrow x Paris Hilton crossover moment.) And honestly? We kind of saw it coming. In her docuseries With Love, Meghan—which feels like Pinterest, wellness, and monogrammed towels got together and had a baby—she gave us major hostess energy. Think homemade jam aesthetics, curated linen sheets, and passive-aggressive mentions of “prep” for her guest room. (Translation: Martha Stewart with a tiara.) Now, word on the coast is Meghan’s about to bottle up her lifestyle-inspo realness into an actual business venture—à la Paris Hilton, the original hotel heiress and chaos icon. Move over Montecito, there’s a new boutique resort queen in town. A Duchess With a Dream (and a Trademark) According to reports, Meghan has filed to expand As Ever’s reach into hospitality—because lifestyle candles clearly weren’t enough. The brand already positions itself as “a love language” (unclear if it’s Words of Affirmation or Acts of Service), and now it wants to become your next vacation moodboard too. A new photo on the As Ever Instagram shows Meghan running through the sea in a gauzy white dress, arms open like a Hallmark mermaid. The caption? “So excited for all the good to come! Running into the weekend like 🌊” — and yes, you can hear the inspirational flute music playing softly in the background. Paris, But Make It Polo Club It’s giving Paris Hilton playbook, but with tea towels and Sussex subtlety. Both Meghan and Paris are reality-adjacent celebs with household names, branded aesthetics, and just enough legacy to convince you it’s luxe. Only difference? Meghan is selling serenity. Paris is still selling party. And while Brits may have side-eyed Meghan’s recent Instagram resurgence—cough the infamous hospital twerk video cough—Gen Z America is eating it up like it’s a $26 Erewhon smoothie. The hospital clip drew major flack in the UK for being, well…vulgar. But sources say Meghan is unbothered. Apparently, what’s cringe in London is trending in LA. “Her new products are marketed at Americans, not the UK,” says a source.Translation: Keep calm and mind your own market. With As Ever reportedly filming a second season, launching hotels, and teasing soft-focus beach content, Meghan’s evolution from duchess to digital duchesscore mogul is well underway. Paris Hilton walked so Meghan Markle could soft-launch a spa resort in Santa Barbara.

Meghan Markle Shares Rare Family Photos, Raising Privacy Concerns

The Duchess of Sussex paid tribute to her kids on Mother's Day by posting a photo of them climbing 'Mama Mountain'.

Meghan Markle recently commemorated her seventh wedding anniversary with Prince Harry by sharing a heartfelt collection of previously unseen family photos on Instagram. The post included a touching image of their son, Prince Archie, planting a kiss on his younger sister, Princess Lilibet, in front of a festively decorated Christmas tree. While many fans appreciated this intimate glimpse into their family life, some royal insiders suggest that Prince Harry, known for his strong stance on privacy, may have reservations about the public exposure of their children. Prince Harry and Meghan Markle released this photo of their family for their 2021 holiday card. Alexi Lubomirski / Duke and Duch  The Duchess’s Instagram collage featured approximately 40 images chronicling the couple’s journey from their early days to their current life in California. Highlights included snapshots from their initial meetings, vacations, engagement, wedding, and candid moments with their children, such as ultrasound images and photos of Harry holding newborn Archie. Markle released this photo of Harry cuddling Lili on a boat trip on her Instagram in March. Instagram / @meghan  This public sharing of family moments marks a notable shift in the couple’s approach to privacy. Previously, Meghan and Harry have been cautious about revealing their children’s faces, often sharing only glimpses or obscured images. However, recent posts have provided more direct views of Archie and Lilibet, showcasing their red hair and engaging in everyday activities like gardening and celebrating Mother’s Day. The Duchess of Sussex paid tribute to her kids on Mother’s Day by posting a photo of them climbing ‘Mama Mountain’. Meghan Markle/Instagram Prince Harry has consistently emphasized the importance of security and privacy for his family. Following a recent legal decision denying publicly funded security for his family in the UK, he expressed concerns about returning to Britain, citing safety issues. This context adds complexity to Meghan’s decision to share more personal family content publicly. Markle posted a photo of her gardening and smelling roses with Lili. Meghan Markle/Instagram In addition to the anniversary post, Meghan has been open about her experiences with motherhood. On her podcast, “Confessions of a Female Founder,” she candidly discussed how her expectations of motherhood have evolved, acknowledging that her journey has been different from what she initially envisioned. Prince Archie was also pictured gardening. Meghan Markle/Instagram As Meghan continues to balance her public persona with personal family moments, the couple navigates the challenges of maintaining privacy while engaging with their audience. Image reference: Page Six