Rosé Fronts PUMA H-Street Sneaker Campaign for 2026 Return
BLACKPINK’s Rosé stars in PUMA’s 2026 H-Street sneaker campaign, reintroducing the early 2000s silhouette in neon green, pink and black colorways.
PUMA x Swarovski Just Dropped a Sneaker That Literally Outshines Your Jewelry Box
PUMA and Swarovski team up for a dazzling collaboration, releasing a crystal-covered Speedcat sneaker with over 5,000 hand-applied Swarovski crystals. Available October 24.
PUMA Launches First Outlet Store in Nigeria at Circle Mall with Davido
PUMA and Persianas Retail Limited have launched Nigeria’s first PUMA Outlet Store at Circle Mall, Lagos, with Davido leading the ribbon-cutting. Discounts, games, and style galore.
Rosé Paints the Town Pink With Her Debut PUMA Collection
Consider your wardrobe officially Rosé-tinted. BLACKPINK’s very own Rosé has dropped her first-ever collection with PUMA, and it’s giving dreamy rebellion meets sporty chic. After signing on as a global ambassador in 2024 (and cementing herself as the internet’s unofficial girlfriend), Rosé is finally serving us PUMA x ROSÉ — a collection that feels personal, feminine, and just a little bit daring. Think oversized basics with a tailored twist, sleek monochrome tones, and her signature “Rosie” wordmark stamped across key pieces. The real stars? Two reimagined versions of PUMA’s iconic Speedcat silhouette — one ballet-inspired with pointe-style laces and another, the Speedcat OG Premium, with bold statement lacing. Footwear that’s equal parts streetwear and stage-ready. The apparel lineup has the best of both worlds: the classic Oversized Track Jacket, Relaxed Track Pants, and Half-Zip Jacket (for your athleisure days) alongside a flirty mini-skirt and edgy mesh tank (for when sporty needs a little spice). Two mini bags round things off, because Rosé knows accessories are never an afterthought. In her own words: “I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self.” The collection launches 28 August on the PUMA website. Get in line — because if history’s taught us anything, BLACKPINK stans don’t play when it comes to merch drops.