TikTok’s Latest Beauty Obsession? Recreating Glam from the Year Your Mom Was Born
TikTok’s newest trend dares beauty lovers to ditch Y2K for something bolder—recreating makeup looks from the year their moms were born. Think powder-blue eyeshadow, neon blush, and vintage glam with a Gen Z twist.
Burberry Puts TikTok’s “Bus Aunty” Front and Centre in Its Playful Back to the City Campaign
Burberry’s Back to the City campaign stars TikTok’s “Bus Aunty” in a joyful tribute to London’s people, style, and skyline.
Why Beauty Experts Are Dragging the Viral Contrast Level Trend on TikTok
TikTok’s contrast level trend promises foolproof makeup tips, but beauty experts aren’t buying it. Here’s why contrast-based glam might be missing the mark — and what to try instead.
The Algorithm Decides Now: TikTok Is Officially Rewriting the Rules of Luxury Shopping
Let’s not pretend the shift hasn’t been coming. TikTok didn’t just disrupt style inspo — it cracked open the luxury market and rewired how people shop at the top. A new UK study confirms what the timeline’s been telling us for a while now: we’ve officially entered the era of discovery commerce. Luxury isn’t being sold by billboards or celebrity campaigns anymore — it’s being explained, styled, and sometimes side-eyed by creators in their bedrooms. The study reveals that 38% of users now discover brands through user-generated content, while 32% are turning to creator videos for their research. It’s no longer just about showing off a product — it’s about breaking it down: the price point, the fit, the real-life utility, and whether or not it holds a water bottle and clout. And it’s not just first-hand buys. TikTok’s rapid trend cycles are also boosting resale. One in four luxury shoppers say the app nudged them toward second-hand purchases — a direct result of seeing pre-loved pieces go viral or get recontextualized by someone relatable. With Gen Z and Millennials projected to control 60% of luxury spending by 2026, the influence here isn’t hype — it’s market reality. TikTok is no longer just influencing what’s popular. It’s rewriting the entire sales funnel, from discovery to decision-making. Which means the next It Bag might still show up in a campaign, sure — but you’ll probably believe it’s worth it after a 23-year-old shows you how to style it five ways while giving you the backstory on why it’s sold out everywhere.