Nike Just Turned the World Cup Into Fashion Week
Nike teams up with Jacquemus, Palace, Slawn, PEACEMINUSONE and the Virgil Abloh Archive for its World Cup 2026 X2 federation collections.
Levi’s Drops Retro World Cup Ringer Tees for Stadium Style
Levi’s unveils a 13-country World Cup ringer tee collection, including baby tees and totes, blending retro style with global football pride.
BTS, Shakira and Madonna to Headline First-Ever World Cup Halftime Show 2026
Madonna, Shakira, and BTS will headline the first-ever FIFA World Cup halftime show at the 2026 final in MetLife Stadium, marking a historic entertainment moment.
adidas Releases Star-Studded World Cup Film “Backyard Legends”
Timothée Chalamet, Jude Bellingham, Messi and Bad Bunny star in adidas’ cinematic new World Cup short film.