Victoria’s Secret is putting strapless solutions at the center of its summer strategy with the launch of its new Invisible Strapless Collection.

Designed with wear-tested no-slip grip technology, the collection aims to deliver support and comfort without traditional straps, addressing one of the most common pain points in intimate apparel. The launch forms part of the retailer’s broader summer assortment, which also includes new swimwear styles and the Bombshell Bronze Eau de Parfum.

By leading with functionality and versatility, Victoria’s Secret is positioning strapless essentials as a key category for the summer season.