Some collaborations feel inevitable in hindsight, and Von Dutch linking up with I.AM.GIA is one of them. For their first-ever partnership, the two brands dive headfirst into the early 2000s, delivering a collection that feels less like a trend revival and more like a carefully curated memory. It is Y2K, unapologetically so, filtered through the kind of irony and confidence that defined the era the first time around.

This capsule pulls from a very specific pop-cultural moment. Think The Simple Life, paparazzi flashes, low-rise everything and the kind of outfits that lived rent-free in tabloid pages. Denim micro minis, loud prints and an abundance of pink set the tone, rejecting restraint in favour of fashion that knows exactly what it is doing.

Minimalism takes a back seat here. In its place are bold patterns and playful clashes. Camouflage is reworked into an earthy collage of GIA GIRL logos in army green, brown, black and white, while leopard print micro bikinis make brief appearances beneath crisp white henley tanks. Slim-fit tracksuits and swimwear arrive edged in baby pink piping, finished with jeweled details and dual-branded logos that feel intentionally excessive.

Accessories complete the fantasy. Von Dutch trucker hats in black, camo and leopard print tie seamlessly into the looks, while the brand’s signature bowler bags get a pink-accented update. A light-wash denim mini skirt rounds out the collection, stitched with pink logos and rhinestones that lean fully into the mood.

The Von Dutch x I.AM.GIA collaboration is less about subtlety and more about remembering when fashion was fun, messy and a little bit extra. And honestly, that is the point.

The collection is available now on both the Von Dutch and I.AM.GIA websites.