At just 12 years old, Stella Dorazio is already making her mark in the beauty industry. The young athlete has officially launched Stellar Beauty Co., a skincare brand created specifically for active tween girls, introducing a collection of dermatologist-tested products designed for growing skin exposed to everyday activities like sports, swimming and time outdoors.
Inspired by her own experience, Dorazio wanted skincare that felt fun, age-appropriate and easy to use without relying on harsh ingredients often found in products formulated for adults.
“Stellar started because I wanted skincare that felt like it was made for girls like me,” she said.
“I wanted products that were fun and easy to use, but also gentle enough for growing skin and designed for all the things I love to do. I hope Stellar helps other girls build confidence through simple, healthy habits and reminds them to always shine as themselves.”
The debut collection introduces four everyday essentials: Passion Pop Smash Cleanser, Coco Rush Punch Moisturizer, Splash Face Mist, a refreshing after-sun facial mist, and Glow Guard Mineral Sunscreen SPF 50, offering a simple skincare routine tailored to tweens.
Each product is dermatologist-tested and developed with the brand’s proprietary Glow-Safe Formula, focusing on gentle, barrier-supporting ingredients while avoiding retinoids, parabens, synthetic fragrances and other potent actives commonly found in adult skincare. Instead, the formulas combine hydrating ingredients, antioxidant-rich botanicals and mineral sun protection to help keep young skin healthy and protected.
The brand’s cheerful visual identity reflects Dorazio’s own personality. Featuring colourful, preppy packaging, the products are designed to feel playful while remaining practical enough to fit into sports bags and backpacks. The compact packaging also incorporates widely recyclable materials where possible without compromising durability for everyday use.
Beyond skincare, Stellar Beauty Co. aims to encourage healthy habits and confidence at an age when many young consumers are becoming increasingly interested in beauty routines. According to the Boston Consulting Group, tweens and teens account for roughly 10% of the U.S. beauty market, spending an estimated $4.7 billion annually, making the category one of beauty’s fastest-growing segments.
The brand also places emphasis on responsible formulation. Every product is cruelty-free, vegan and made without parabens, offering parents and young consumers skincare designed with both efficacy and age-appropriate care in mind.
