British occasionwear label Nadine Merabi has appointed Briony Garbett as its new Chief Executive Officer, marking a significant leadership change as the Manchester-based brand celebrates its 10th anniversary and prepares for its next phase of international expansion.
Garbett joins the company from Karen Millen, where she has served as Managing Director since 2025. She succeeds Jacobo Hachuel, who steps down after leading the business for just over a year following his appointment in November 2025.
The appointment comes during a period of strategic transformation for Nadine Merabi. Earlier this year, the brand strengthened its leadership team by bringing in two prominent fashion industry executives: former ASOS and Matches CEO Nick Beighton, who will now serve as Non-Executive Chair, and former Jigsaw CEO Hash Ladha, who joins the board as a Non-Executive Director after leading the recruitment process for Garbett.
With an extensive background spanning fashion, digital strategy, and brand leadership, Garbett brings more than a decade of experience across some of the industry’s best-known names. She joined Oasis in 2012 as Head of Digital before progressing to Customer Director, later becoming Chief Marketing Officer at Kurt Geiger. Her career also includes serving as CEO of Naama Studios and Chief Marketing Officer at Seraphine, before taking the helm at Karen Millen.
Nadine Merabi said Garbett’s appointment reflects the company’s ambitions for the future.
“The moment I met Briony, I knew she was the perfect fit. She brings exceptional leadership qualities, deep experience, strong commercial acumen and an energy that aligns completely with our culture and ambitions.”
For Garbett, the opportunity represents the chance to build on an already strong foundation.
“Nadine Merabi has a distinctive brand with strong foundations, a highly engaged customer and significant opportunity for profitable international growth across DTC, wholesale and category expansion.”
The company described the appointment as a major milestone in its evolution, highlighting Garbett’s expertise as it continues expanding its direct-to-consumer business, wholesale partnerships, and product categories while strengthening its global presence.
