Nobody becomes “that guy” in fashion without a little chaos, a little flair, and a lot of receipts. And trust—Eniafe Momodu has all three.

Eniafe is a 27-year-old London-born, Lagos-based photographer, writer, producer, and cultural curator—yes, all the hyphens. And while most of us are still deciding between Canva and CapCut, he’s busy co-producing Amazon documentaries, working with Nike, MAC, and Off-White, and leading creative direction for Beyoncé-adjacent fashion moments. (Yes, that Beyoncé.)

His style? Let’s just say if André Leon Talley and a West African griot had a creative love child, it might look like Eniafe in a flowing crimson kaftan. But don’t get it twisted—he didn’t dress like this to be eccentric. He dressed like this to survive. Growing up big and tall, he once used fashion to disappear. Now? It’s how he dominates a room.

And the fashion industry noticed. Brands like Fruché, Emmy Kasbit, and Pepper Row have all created looks inspired by him—or even named after him. Today, the silhouettes he once had to custom-make can be found off the rack. He’s no longer an outlier—he’s the blueprint.

But here’s what hits harder than the clothes: the brain behind the beauty. Eniafe’s work is rooted in storytelling. Whether it’s photographing Temi Otedola, producing campaigns, or launching PRISM Creative (his own production + research agency), it’s always been about the why, not just the wow.

His childhood? A multi-hyphenate origin story. His dad made him earn his first Nikon DSLR by scoring all A’s. (Spoiler: he did.) His entry into fashion? Getting paid by Fisayo Longe before he even asked for a rate card. His first big flex? Shooting Venus and Serena during their Lagos tour—at age 14.

And now? He’s shaping the future of African style while archiving its past. Because West African fashion isn’t a trend. It’s history. It’s identity. And Eniafe is preserving it.

Read the full story penned by Ugonna Ora-Owoh via the link.