Casablanca is taking the scenic route to Cairo.
For Fall-Winter 2026, the Parisian fashion house trades its usual travel mythology for something more immediate: the colour, movement, heat and beautiful contradictions of Egypt’s capital.
Called Carnet de Voyage, the campaign feels less like a traditional fashion shoot and more like pages pulled from a traveller’s dream. Ancient architecture sits alongside modern city life, while the collection moves through Cairo as naturally as the people wearing it.
Photographed by Theo Liu, the campaign follows a young explorer discovering Egypt through a series of dreamy, almost cinematic moments. Rather than simply using the city as a backdrop, the imagery allows Cairo’s history, streets and visual richness to become part of the story.
And the clothes certainly hold their own against all that scenery. The FW26 collection brings together Casablanca signatures including colour-gradient sets, printed silk separates, sweeping dresses, sporty jersey pieces and luxury swimwear. The mix feels playful and polished at the same time, with enough movement and colour to match the energy of the city around it.
The campaign also brings together an international cast. Models Lulu Wood and Rania Benchegra appear alongside Egyptian film talents Youssef Sharaf and Adhar Abiem, giving the images a blend of global fashion energy and local presence.
It is a fitting direction for Casablanca, which was founded by Charaf Tajer in 2018 and has long treated travel as part of its creative language. Tajer’s Parisian and Moroccan heritage has shaped the house’s fascination with movement, culture and the places where different worlds meet.
With Carnet de Voyage, that journey lands in Cairo. And instead of presenting Egypt as some distant fantasy, Casablanca allows the city to exist in all its contrasts — historic and contemporary, polished and chaotic, familiar and completely new.
The result is a campaign that makes you want two things: the clothes and a plane ticket.
The Casablanca Fall-Winter 2026 collection is available now through the brand’s website.
