PUMA and Madhappy are teaming up for a third time, and this latest collection feels like it was made for slow mornings, coastal drives and post-workout plans that somehow turn into the rest of the day.

The new capsule takes inspiration from California’s natural landscape, bringing together relaxed sportswear and footwear in a palette of earthy neutrals reminiscent of sandy beaches, coastal trails and those golden Malibu sunsets.

At the centre of the footwear offering are some of PUMA’s most recognisable silhouettes, given a more handcrafted Madhappy treatment. The lineup includes an exclusive Speedcat Plus, the low-profile H-Street, and a special-edition PUMA Suede finished with Madhappy’s signature blanket-stitch detailing and playful branding.

The clothing keeps that laid-back California mood going.

A cropped knitted T7 jacket comes with matching flared trousers, giving PUMA’s classic tracksuit a softer, more fashion-forward update. It is the kind of set that works just as easily outside the gym as it does after a workout.

For the campaign, the brands brought in Dutch model Yasmin Wijnaldum, photographed by Gillian Garcia. The imagery draws from the visual language of ’90s fashion editorials, with California’s Pacific Coast Highway and its famous roadside billboards providing the backdrop.

It is a fitting setting for a collaboration that has always leaned into California culture.

PUMA and Madhappy first joined forces in October 2025, and this third collection continues the partnership’s mix of sport, lifestyle and West Coast ease. This time, though, everything feels a little more grounded, with natural tones and tactile details replacing anything too loud.

The Madhappy-exclusive Speedcat Plus and collection launch August 28 on Madhappy’s website, while the full range arrives September 5 through PUMA and select retailers.