Tate McRae is stepping into her Calvin Klein era.

The pop star fronts the brand’s Fall 2026 “Feel the Fit” denim campaign, bringing her signature performance energy to a series of everyday scenes that quickly turn into her own personal stage.

Directed by Carlijn Jacobs, the campaign taps into Calvin Klein’s iconic ’90s visual language while giving it a distinctly modern twist. Set to Deee-Lite’s “Groove Is in the Heart,” McRae moves through the campaign in a lineup of relaxed denim silhouettes.

The collection includes the Low Rise Baggy Jean, High Rise Loose Jean and returning ’90s Straight Jean, available across dark washes, indigo and classic true blue.

And McRae is clearly living her dream. “I am the biggest Calvin fan. I’ve been dreaming of this for a long time,” she says in the campaign teaser.

The collection is now available on Calvin Klein’s website.