Bella Hadid Just Gave ALO’s New Blue Shade the Cool-Girl Treatment
ALO has found its next it-colour, and Bella Hadid is already making a strong case for it.
The model secretly debuted “California Blue,” the latest shade from ALO’s Pre-Fall 2026 collection, during the brand’s latest campaign shoot. Inspired by the Pacific Ocean, morning surf and California’s coastal lifestyle, the deep blue offers a moodier alternative to the viral “Pink Marshmallow” colourway Kylie Jenner recently wore.
The new shade appears across ALO’s signature activewear, bringing a distinctly West Coast feel to the brand’s polished Pilates-to-everywhere aesthetic.
Photographed and directed by Mert Alas and Marcus Piggott, Hadid appears across Los Angeles in imagery styled by Mimi Cuttrell, with the campaign continuing ALO’s focus on wellness, movement and everyday rituals.
And if the colour feels familiar to the city, that’s the point. California Blue was created to channel the landscape that inspired it.
The colourway is available now through ALO and select retailers.
