LOEWE Goes Full Alpine for Fall/Winter 2026

LOEWE has traded sunshine for snow, and the change of scenery is dramatic.

For its Fall/Winter 2026 campaign, the Spanish luxury house heads to Pointe Helbronner in the Mont Blanc massif, nearly 3,500 metres above sea level. Photographed by Talia Chetrit, the campaign swaps the warm, sun-drenched mood of SS26 for icy landscapes, heavy snow and near-whiteout conditions.

And the clothes rise to the occasion.

Shearling, oversized outerwear, technical pieces and statement accessories bring a distinctly cold-weather attitude, while the stark Alpine setting puts the collection’s craftsmanship and materials front and centre.

Julia Garner, Lil Yachty, Théodore Pellerin, Laïka Blanc-Francard, Beau Gadsdon and artist Cosima von Bonin are among the faces featured in the campaign.

Von Bonin also brings her artistic language to a special fall capsule, reworking LOEWE’s Amazona 180, Puzzle and Flamenco bags with animal motifs, florals and graphic checks.

From sun-soaked SS26 to an Alpine whiteout, LOEWE has made quite the seasonal switch.

The Fall/Winter 2026 collection is available now.