Kendall Jenner is giving Los Angeles a starring role in her latest fashion campaign.

For Fall 2026, the model makes her Frame debut, photographed by Robin Galiegue as she moves through the city from dusk into midnight. Instead of treating LA as just a backdrop, the campaign leans into Jenner’s connection to the city she calls home.

The wardrobe follows the mood of the season, mixing Frame’s denim with darker, more polished pieces.

One of the standout looks is the new Alpine Chevron coat, a shaggy faux-fur design with geometric detailing inspired by 1970s outerwear. Jenner also wears the romantic plaid Lantern blouse, low-rise Cigarette pants, belted dresses and sharp leather jackets.

The campaign feels like a natural match, especially considering Jenner has already been a longtime fan of Frame denim. She has regularly worn the brand’s jeans over the years, alongside names including Kylie Jenner, Hailey Bieber, Gigi Hadid and Bella Hadid.

Now she is officially stepping into the Frame family.

And the timing works. As temperatures drop and wardrobes get darker, the campaign makes a case for mixing classic denim with richer textures, leather and statement outerwear.

For Jenner, though, the most personal part may be the setting.

She gets to front her first Frame campaign in Los Angeles, surrounded by a city she knows inside out.

Kendall, Frame and LA. That combination was always going to work.