The discipline of dance has long influenced fashion, from wrap tops to legwarmers. For Fall/Winter 2026, Fruity Booty brings that connection into lingerie, using ballet as the starting point for its latest collection.
The London-based label’s second seasonal drop takes a movement-focused approach to underwear, with a campaign photographed by Daniella Maiorano in a ballet studio and styled by Jazz Mignone. The setting places the collection within a world of physical expression, where clothing must work with the body rather than restrict it.
This perspective also reflects a broader shift in how lingerie is worn and understood. Increasingly, underwear is part of the styling conversation, valued for its design and individuality rather than its function beneath other clothes.
Founded by Hattie Tennant, Fruity Booty has developed a distinctive offering across lingerie, swimwear and clothing. The brand also places emphasis on responsible production, working primarily with deadstock and responsibly sourced fabrics and producing its designs in small batches. Its B Corp certification further reflects its commitment to social and environmental standards.
With its latest release, the label brings the language of dance into everyday dressing, offering a fresh perspective on the relationship between movement, comfort and personal style.
The Fruity Booty Fall/Winter 2026 collection is available through the brand’s website.
