Addison Rae Is Spiraling in a Glam Room—and Still Applying Armani Beauty Like Her Life Depends On It

Addison Rae has officially entered her pop star in crisis era—and somehow made it look like a campaign for Armani Beauty.

In her new video for “Times Like These,” Addison serves signature chaos and controlled glam in equal measure. The look? Sharp black winged liner, frosted lids, flushed cheeks, glossy lips, and one very voluminous mane. The glam? Full face Armani, obviously.

At the center of it all is a very dramatic moment involving Rae, a crowded dressing room, and a single tube of blush. As she stares into a handheld mirror mid-meltdown, she taps Armani’s Luminous Silk Cheek Tint Shine in “Magnetic Mauve” onto her cheeks with two fingers and the precision of a woman who might be losing it—but will not skip her routine. It’s giving backstage breakdown, but make it high fashion editorial.

The rest of her face is a love letter to Armani’s greatest hits: Luminous Silk Foundation and Concealer, Eye Tint in “Frost,” Vertigo Lift Mascara, and Prisma Glass Lip Gloss in Clear. It’s frosty, flirty, and the kind of pretty that feels like it’s covering up something a little unhinged—which, in Addison’s world, is kind of the point.

And while the lyrics spiral and the lighting flickers, one thing remains true: her glam stays immaculate.

Because whether she’s dancing through a heartbreak or applying blush mid-breakdown, Addison Rae is always camera-ready—and so is her Armani face card.

Daniel Usidamen

Author