If you thought Kim Kardashian was done with beauty, think again. The mogul just dropped a little bombshell on the Call Her Daddy podcast — SKKN by Kim is being reborn under a new name: SKIMS Beauty. Cue the collective gasp from every makeup bag that’s been missing her signature nude lip liners.
After SKKN by Kim quietly shut down operations back in June, fans have been in full panic mode. What about the contour kits? The glosses? The skin-perfecting foundations that made everyone’s selfies look suspiciously filtered? But on her latest podcast appearance, Kim confirmed that she’s not just bringing the line back — she’s reimagining it.
The revival, according to Kim, is a return to the heart of her original KKW Beauty line, only now fused with the sleek, elevated aesthetic of SKIMS. “I know what works and I know what doesn’t,” she said matter-of-factly. “We’re going to bring back what works — and we’re going to make it so major and so great.” Translation: the cult-favorite lip liners are making a comeback, along with the essentials that once dominated vanities everywhere.
And because it’s Kim, expect more than just a rehash. She’s hinting at new launches too — “Fragrance and makeup — all the things.” So basically, the beauty world should prepare for another Kardashian takeover.
For those who’ve been rationing their last KKW bronzer or lip pencil like it’s liquid gold — the wait is almost over. SKIMS Beauty is coming.
