The holidays aren’t just about mistletoe and Mariah Carey anymore — it’s campaign season, and Tiffany & Co. just dropped the one that feels like a love letter wrapped in a blue box.

Anya Taylor-Joy, the ever-enigmatic face of modern luxury, fronts Tiffany’s 2025 holiday campaign titled Love Is a Gift — and if anyone can make you believe in the magic of gifting (and self-gifting), it’s her.

Shot by Carlijn Jacobs and directed by Jonas Lindstroem, the campaign unfolds like a cinematic dream across New York, London, and Tokyo — all linked by one thread: a perfectly tied white satin ribbon and that unmistakable Tiffany Blue Box. Each frame captures Taylor-Joy offering the box — to a loved one, to herself, to the world — and it’s giving emotionally intelligent gifting.

Courtesy of Tiffany & Co.

The actress wears highlights from Tiffany’s most iconic collections — HardWear, Lock, T, Knot, and the ever-exquisite Bird on a Rock — styled against sleek black looks that let the jewelry do all the talking (and sparkling).

There’s something soft yet powerful about the way the campaign leans into love — not just the romantic kind, but familial, platonic, and even self-love. It’s less about diamonds and more about what they represent: the luxury of sentiment.

And then there’s that final whisper from Taylor-Joy: “Whether shared with others or with ourselves, love, in all its forms, is the most valuable gift there is.”

So yes, you can keep the carols. This holiday season, Tiffany & Co. is giving us elegance, emotion, and the kind of shine that never fades — because the best gifts don’t just sparkle; they mean something.