MAC Cosmetics is expanding its Powder Kiss range with the launch of the new Hazy Matte collection, a lineup built around soft-focus color and comfortable wear.

The collection introduces blurred matte finishes across lipsticks and multi-use mousse formulas, offering a softer alternative to traditional matte lips. Designed to deliver strong pigment without feeling heavy, the products aim to combine color payoff with a diffused, lived-in effect.

Among the new releases is the Powder Kiss Lip + Cheek Mousse, a versatile formula created for both lips and cheeks, alongside an updated Powder Kiss version of the MACximal Silky Matte Lipstick.

Fronted by Doja Cat and MEOVV member Ella Gross, the campaign highlights self-expression and individuality through color. The Powder Kiss Hazy Matte collection is available now, with prices ranging from $20 to $27.