Call it quiet luxury… but for your four-legged best friend.

There’s something delightfully chaotic about the way fashion keeps expanding its universe. One minute we’re debating whether a bag is “investment-worthy,” and the next, Louis Vuitton is gently reminding us that our dogs deserve a little luxury too. The brand’s Dog Collection returns, refreshed, refined and casually endorsed by Callum Turner — as if your pooch needed celebrity validation before wearing LV.

This edition feels like Louis Vuitton dipping into its archives, pulling out pieces of its travel story and playfully resizing them for paws, tails and sunny afternoon strolls. Pharrell Williams’ signatures are subtly translated into collars, leashes and harnesses that work whether you’re wandering through quiet country paths or power-walking to grab a matcha. Every clip, buckle and handle feels considered, a tiny nod to the Monogram pet kennel the house unveiled back in 1913. Luxury, but with a wink.

First introduced in 2024, the Dog Collection has grown into something far more charming — a little capsule for the pet parents who treat walks like mini runway moments. The newest updates lean into whimsy from the Spring/Summer 2026 Menswear pre-collection, offering pieces like the LV Lovers Dog Beret and a travel-ready water bowl wrapped in leather. There’s even a crossbody Monogram leash so your hands stay free for the important things: matcha, selfies, and documenting your dog’s every adorable move.

And if you’re the sentimental type, personalization is part of the magic. Your dog’s name can be stamped onto a collar or leash, transforming a simple accessory into something that feels like a tiny love letter.

The Dog Collection is now available online and in-store. And if you need a final nudge, the campaign with Callum Turner might be the soft push that makes luxury for your pet feel completely reasonable.