K-beauty brand Centellian24 has officially announced Taehyun of TOMORROW X TOGETHER as its newest global ambassador, marking a major step in the brand’s push toward younger, international beauty audiences.
The skincare label is teaming up with the K-pop artist to amplify its mission of delivering effective, science-backed skin solutions to beauty consumers in the U.S. and beyond. Citing Taehyun’s global influence and signature youthful image, the collaboration also marks the star’s first-ever solo beauty ambassadorship.
“TAEHYUN’s influence across global fan communities and younger consumers creates strong synergy with the brand’s expanding audience,” the brand shared in a press release. “His image naturally aligns with Centellian24’s focus on restoring skin health and building confidence, making this partnership a meaningful step forward.”
As the brand works toward expanding its global footprint and positioning itself as an international leader in K-beauty, the partnership signals a new chapter for Centellian24. Known for its active anti-aging formulas, including the viral Madeca Cream Time Reverse, the label has seen growing engagement from Western consumers increasingly drawn to Korean skincare routines.
With fans paying closer attention to the beauty habits of their favourite K-pop stars, collaborations like this aim to bridge the gap between celebrity influence and skincare education.
