K-beauty brand Centellian24 has named TOMORROW X TOGETHER member Taehyun as its global ambassador, strengthening its efforts to reach younger skincare consumers worldwide.

The partnership comes as Centellian24 continues to grow its international presence, particularly in the US market, where its bestselling Madeca Cream Time Reverse line launched on Amazon earlier this year. The brand believes Taehyun’s global influence and appeal among younger audiences align with its focus on healthy, resilient skin.

Centellian24, backed by Dongkook Pharmaceutical, has built its skincare range around centella asiatica-based formulations, with skin recovery and barrier care at the center of its messaging.

Through upcoming campaigns, Taehyun will help introduce the brand to a broader global audience as interest in K-beauty and K-pop continues to rise.