Kim Kardashian’s shapewear brand, Skims, is set to open its first standalone UK store on London’s prestigious Regent Street.
Occupying the former Ted Baker location, the store marks a significant expansion for the $4 billion brand in its largest market outside the U.S. Skims, known for its inclusive range of shapewear, loungewear, and menswear, already retails through Selfridges and Harrods.
The new store aims to offer a fuller brand experience and strengthen connections with British consumers. Plans are also underway to open additional stores in major European cities like Paris, Milan, and Berlin.
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