Mugler is spotlighting the transformative power of fragrance with the launch of “The Womanities,” a new visual series starring Emma Chamberlain.

The project sees Chamberlain embody a range of distinct characters, each inspired by a signature Mugler fragrance, including Angel, Alien and A*Men. Through the campaign, the House explores how scent can shape mood, identity and self-expression.

Featuring looks from Miguel Castro Freitas’ Spring/Summer 2026 debut collection, “The Womanities” blends fashion and fragrance into a cinematic narrative that reimagines the modern Mugler woman.