Patrick Ta Beauty is shining a spotlight on what it calls one of makeup’s most overlooked areas: the space between the under-eye and the cheeks.

To address it, the brand has launched the Liquid Transition Brightening Blush and Transition Blurring Blush Duo, products designed to create a seamless gradient between concealer and blush. The new releases aim to blur harsh lines and create a more natural-looking flush across the face.

The launch expands Patrick Ta Beauty’s blush portfolio while introducing a new technique that encourages makeup lovers to rethink how they blend color beyond the cheekbones.