r.e.m. beauty is expanding its lip category with Blur Butter Lip Balm, a new formula inspired by Ariana Grande’s desire for a matte lip that doesn’t feel dry.

Designed to combine the comfort of a balm with the look of a soft-focus lipstick, Blur Butter delivers buildable color and a blurred matte finish while keeping lips hydrated. The formula is infused with skincare ingredients including hyaluronic acid, Monoi de Tahiti, hibiscus, and wakame.

Available in six shades ranging from soft pinks to rich reds and browns, the launch reflects the growing demand for beauty products that merge makeup performance with skincare benefits.

Blur Butter Lip Balm is available now through r.e.m. beauty for $24.